Zug is inspired by Alex Stocker's lettering drawings which appeared on: Lettera 1, published by Arthur Niggli (1954). This typeface merges soft outline curves and straight angled counterforms, alternating with the use of incredibly angular sharp diagonals. It was renamed after the city of Zug in Switzerland, where the former artist and designer lived and worked his whole life. The project expanded into a range of weights from Thin to Extra Bold. A custom version of Zug Light has been used for the logo of MATEK Technical Performance Intimates and the brand uses the font family for its visual identity.
with vertical screen
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