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Adriano Etc is a contemporary slab serif typeface inspired by the original 1934 Olivetti logo. When Adriano Olivetti took the reins of the typewriter company from his father Camillo, he commissioned Bauhaus artist Xanti Schawinsky to draw the logo, outlining and setting the new art direction for the company.

The typeface project evolved from that initial inspiration. After long studies of the slab-serif typographic genre, we merged all the different subgroups of this vast family of styles such as Antique, Ionic, Egyptian, Clarendon, Typewriter, Italienne, Teutonic, Tuscan, Geometric, etc., into one definitive “pan-slab-serif” focusing on the low contrast and large flat slab serifs. We infused also some “Geometric Universal” Bauhaus features in reference and ode to the original Olivetti logo.

The result is this contemporary reinterpretation of the slab serif galaxy into a concise compilation of details, handpicked and selected from the many different genres and subgenres of this undefinable typographic universe.

For the capsule collection created by the French-American model and actress Camille Rowe, the fashion brand Reformation has used our font Giornale Etc for the communication and branding of this collaboration.

BAGEL magazine captures tennis’s increasing diversity, influence on fashion and participation in popular culture. It shows off the sport in a contemporary light — through great graphic design, photography, stories and style. BAGEL will cover everything from the grassroots to the professionals, tour statistics to fashion shoots and coaching tips to tennis trips. Join us for the journey!

London-based, globally-minded BAGEL comes to you from editor Stuart Brumfitt (Fantastic Man, GQ Style, The Face, i-D), creative director Arnaud Milliquet, LTA tennis coach Julian Cirrone and a team of talented contributors.

We contribute to the project by helping crafting their logo, and with our typefaces Diagraph and Diagraph Wide Etc, Zug Etc and offering some of our visuals from our image bank.

Logotype, monogram and custom typeface of 12 styles for the global identity of jewelry brand Pandora. This project was done in collaboration with creative director Thorbjørn Ankerstjerne and brand director Will Rust.

The typeface has been inspired by the work of British artist Percy John Delf Smith, and his “Civic and Memorial Lettering” book. Creating a timeless structure based on roman capital alphabet and adding tiny imperceptible serifs, almost chiseled on the counter space, to evoke the precious and infinitely precise work of jewelers.

ABC ARTWORK ETC Laurent Benner, IVSOM, 2022 being licensed by The Wire Magazine for The Wiretapper 61, on their issue 470 designed by Studio Ard. London, UK, 2023

In 2019 creative directors of Vogue Italia, Ferdinando Verderi and Enrico Pirondi commissioned a revisitation of Bodoni for the magazine. After several failed attempts to improve it, we soon realized that almost everything was done around this alphabet.

From the ashes of this defeated realization we created Bodoni Sbagliato an irreverent project born from the need to desecrate and lighten up the imposing history and aura around the most Italian of typefaces… With a production process worthy of the “don’t do” pages of graphic design manuals we began to apply a few typographic taboos, stretch, squeeze and slant this trio of horrid moves gave birth to 9 styles (9 aberrations).

With the help of Chi-Long Trieu we applied a plug-in that could remix every word by picking and choosing a different letter from these styles, allowing any designer and editor at Conde Nast to type and see the words re-mix and change in real time.

The result is a 90’s looking typeface that randomly mix and combine letters to generate always changing words with an irreverent arguable taste to mirror and wink at the homonym sounding famous drink.

What About Never is home of Secondo, AM/PM, Valerie from the Galerie, Capracara and more. It’s a London based Swiss inspired, Italian flavoured independent record label.

For their single and latest release of Valerie from the Galerie they used our very own Hekta Day and Night Etc, always happy to see a typeface being used when the music is such a banger!

When founder and creative Abigail Stern came to us, asking to create the visual identity of MATEK , we were so thrilled to discover that we both shared the same 100TB folder of retro ski references…

From that starting point it was easy to create a logotype and a symbol rooted in timelessness. For the tone of voice and typeface we pushed and revived a style of communication referencing the old Ski resort locations in the Alps from the early 1900’s. At that time we were working on Zug Etc only as a single cut but soon thanks to this project we’ve expanded and developed it into a full family of 7 styles.

Very Very Far Away ( \’ \’ ≠ .\ ) is a design & Research Studio based in Bow, East London. Founded by Sitraka Rakotoniaina and Andrew Friend, specialised in building & prototyping object based interactions between users and systems, humans and machines, machines and non-humans.

The nature of this ever changing, ever evolving, identity shifting studio, gave us the inspiration to generate a string of typed glyphs as an iconic symbol, reminding of a string of code. Their identity constantly changes and adapts to the situation and collaborators, using and reinterpreting fonts to their own benefit, and transforming any visual language into their very own “Logo” simply by typing:

(backslash, apostrophe, backslash, apostrophe, not equal, full stop, backslash)

\’ \’ ≠ .\

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