Boulevard Outline

Boulevard is an homage to Ed Ruscha’s typeface Boy Scout Utility Modern, used by the artist for the majority of his artworks. Through a large study of these works, we have redrawn a typeface maintaining all the proportional irregularities and intuitive non-typographical letter-shapes that Ruscha drew, then expanded into a family of 8 weights. The name is also a reference to the city of Los Angeles and the city's roads so frequently depicted in Ruscha's work. The Outline family variation expands the project further into a revival of US vernacular letterforms of the 1970s. It has a tall x-height and is very functional at tiny sizes for screen usage while maintaining its charm at large display sizes.